Advertising to a captive audience

I’m catching up on “V” on the ABC app for the iPad and guess what I can’t do? I can’t flip to another app while the commercials are on like I would on my PC. That seems like a rather strong reason for the other networks to get their own apps out, or at least push Hulu and Fancast to get free & subscription apps on this device.

Can’t change the channel, can’t move off the screen, the worst I can do is put the iPad down or mute it which isn’t worth the hassle for 30 seconds. I’m captive to their persuasive advertising!

I suddenly want to go to Disneyland.