Super Fun Time

This blog is dead.

Marketing is tricky

Last night Microsoft rolled out the first television ad for the Surface and to the surprise of no one, failed to tell us anything useful. I guess if you pay attention you learn it has a kickstand and a snap on keyboard thingy.

Take a look.


This is new territory for Microsoft, they’re manufacturing their own tablet hardware specifically for the Windows 8 operating system that releases later this month. Why not focus on the new touch friendly OS or brag about how great the keyboard cover is? The opportunities seem endless, it’s a completely new product and they should have a lot of great things to tell us.

For instance, Microsoft says the Surface RT will ship with a preview edition of Office 2013, why not highlight that? Imagine the effectiveness of an ad campaign that focused on the power of Windows 8 and Office 2013 on a tablet. This may not resonate with us nerds but we’re out-numbered by the millions of people who work in Office every day. I’m not an expert but I have to think a smartly run campaign on this subject alone would sell a lot of these things.

Instead we got a dance video. Microsoft, you haven’t changed.